We all care a lot if the world likes us or not; a CEO is no different. But a WOW reaction on Facebook or a Like on Instagram is not the only thing a CEO wants! However, that doesn’t mean a CEO doesn’t want to be or shouldn’t be on social media.
Yes, if you are heading a company and trying to present yourself as a thought leader or create a positive perception about your organization, you need to address your audience via social media. As much as 61% of employees around the world have admitted to going through either a senior leader's social media profile, post on Instagram or blog on Facebook or opinion on Twitter before joining their company.
As a CEO, it is important to come across as serious and aware of issues that pain your audience and the country, but it is also essential that you display your human side to your followers. Social media presence requires you to be goofy, crafty, and quick and yet wise with your words. This alone could be the reason why CEOs, Founders and Business Heads are scared of Social media.
Social Media – A Tool To Engage, Entice And Encourage
Countless leaders in managerial positions and several CEOs across continents feel the need for social media platforms to be able to actively engage shareholders, employees, and the public.
Do you know that Elon Musk of Tesla has over 36 million followers on Twitter? And counting! His one tweet in favour of Signal made millions shift to Signal for digital connectivity.
· Indeed, social media platforms allow business heads to ensure an authentic presence of their brand and company using audio, visuals, photos, live chats, discussions and entertaining and informative video. But along with posting and connectivity comes the nuisance of comments, feedbacks, negative trolling and constant notifications. A CEO may not be ready for that.
· “What if I post something wrong or factually incorrect?”
· The doubt if your post could negatively impact your business
· Lack of ability to remain mindful of the weight of your words
· Coming face to face with your audience and their questions, scary much?
These among many other reasons could be stalling the CEOs and Founders from embracing social media. If you are in for the “LIKES” and positive comments, be ready to face some negative, albeit constructive criticism as well.