Entrepreneurial journey is full of challenges; that alone is one big reason why most of the entrepreneurs resort to reading Self-Help books, management books, business wisdom and taking Business Coaching. Well, how about exploring the Lord Krishna’s wisdom given in Shrimad Bhagwad Geeta! The most famous Law of Karma comes from Bhagwad Geeta and has been a source of inspiration to action and enlightenment towards detachment for billions all across the world. Sharing a lesson from the holy book that helps an entrepreneur the most:

कर्मण्येवाधिकारस्ते मा फलेषु कदाचन ।

मा कर्मफलहेतुर्भुर्मा ते संगोऽस्त्वकर्मणि ॥

You have a duty to do “Karma” (action) but you should not expect the Fruits of your action. Never consider yourself to be the cause of the results of your activities, and never be attached to not doing your karma.

The journey of an entrepreneur is fraught with challenges and more often than not, they find roadblocks and failures rather than success. The Shloka that inspires the most is this one, where Lord Krishna elucidates the theory of Karmas to Arjuna. He highlights the value of believing in oneself and doing one’s Karma (action) without any expectations.

Karma- The lesson that inspires

The sermon that Lord Krishna passed to Arjuna has immense relevance for entrepreneurs in the modern business landscape. When you fail to take action because you are apprehensive about failure; self-doubt, worry, and anxiety cause deviation from your path. You may end up in the endless “what if” loop, accomplishing nothing and doubting yourself at the end. In these weak moments, quitting or choosing the easy way often appears to be the best thing.

Rather than alternatives; you need to find the courage within and take the next big step. Taking an action opens two possibilities- either you will accomplish your goal and find fulfilment; or you will fail yet learn from the experience. What really matters is your initiative and not the result because it will at least give you a chance. And you will probably not regret not trying, which is worse than trying and failing. Failure and Success are two sides of the coin, so enjoy having both and keep moving.

UEIBI- The fruit of perseverance

The story of UEIBI replicates the Shloka well enough as it takes the entrepreneur through a struggle that spans several years and a few failures along the way. Still, it was the relentless perseverance and commitment towards his work that kept him going. While the initial experiences and challenges pushed him to the brink, he let the Karma show the way and move ahead without looking back or regretting the failures he had.

The labour bore fruit and UEIBI took form, with the experience and the strong belief in karma that brings us here, we are all set to show the way and help businesses to reach their objective with collective efforts.

Want to know us better? Let’s join hands and take the first step towards a new beginning of sustainable business.